Radio Show - B2B Content Marketing for Lead Generation 101

When folks first start into using information to market their product or service they often believe "I have a lot to say." Shortly thereafter they end up thinking "what haven't I already said?" And in a world where readers are looking for more info/thoughts/ideas to feed on everyday a lack of content to feed them can spell doom for you marketing efforts. So how can we feed the brains of our prospects without having to spend all of our time coming up with stuff to say? To help me tackle that question I asked Robert Drew, from Emedia, to join me on my show. During the interview we discovered: *The real B2B content marketing model *How to chose which marketing collateral to use *Why you need a 2 prong approach in lead generation with content *And much more