Radio: The medium that refuses to give in and wither away

Radio always gets a bit of a ribbing compared to television (it’s only a bit of audio, where are all the pictures? etc). But actually, let’s be honest, we all love radio.Millions tune in every morning to breakfast shows, drive-time programmes, broadcasts in the middle of the day… so we obviously haven't fallen out of love with it. Radio is not dying this death that someone always predicts.Presenter Emma Barnett hits the nail on the head when she says: “We, the British people, love it so much - hence we have ‘a gazillion stations’ and even says we’re “tribal” over it, and I agree. Radio 1, Kiss, Capital FM, Absolute Radio, Heart Radio, Magic, Smooth, The Hits… there’s a station for everyone and everybody has their camp.We were at the BBC Radio Academy’s Radio Festival not too long ago and spoke to three big players in the radio game: BBC Radio 2 breakfast presenter Chris Evans, BBC Radio 5 live’s Emma Barnett and Absolute Radio’s Christian O’Connell. Hear what they had to say about the medium that continues to defy the odds!