EPISODE · Jul 27, 2020 · 13 MIN
Radiocom Café - Mattel - Andrea Ziella
from Radiocom.cafè | Podcast del Marketing e della Comunicazione · host Radiocom.cafe
Un caffè in compagnia di Andrea Ziella, Head of Marketing and Digital di Mattel, azienda leader nell’intrattenimento per bambini. Ziella ci ha parlato della responsabilità che i brand hanno in termini di influence, specie quando si tratta di un marchio che si rivolge ai bambini. Per questo, la coerenza con i propri valori resta prioritaria.
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