EPISODE · May 15, 2020 · 10 MIN

Radiocom Café - Tavola - Marco Giordano

from Radiocom.cafè | Podcast del Marketing e della Comunicazione · host Radiocom.cafe

Un caffè in compagnia di Marco Giordano, Marketing Manager & Sales Director di Tavola, Azienda che produce e distribuisce in Italia i brand Arbre Magique, Orphea, Bullock, Mister Magic e molti altri. Nel loro approccio comunicativo ci sarà un cambiamento: non basterà più un claim generico, ma sarà opportuno valorizzare la ricerca dell’essenza del prodotto e delle sue caratteristiche distintive.

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