Rafael Orta CaptureOne CEO | EP96 | Coffee with Creators

🔘 Chief Executive Officer of Capture One: Rafael OrtaRafael Orta is CEO of Capture One, the industry-standard photography software trusted by hundreds of thousands of professional photographers and commercial studios worldwide. In this role, Rafael has led the company's evolution into an independent, photographerfocused business since its 2020 spin-out from Phase One. He has championed putting photographers at the center of product decisions, deepening partnerships across the industry — from hundreds of photography schools and professional associations to camera manufacturers and software companies. With a 30-year career in technology and a family that has called five countries home along the way to Denmark, Rafael brings a multidisciplinary and global lens to the photography industry, grounded in a genuine curiosity about the craft itself.🔘 Host, Seth MirandaSeth Miranda is a New York City photographer known for commercial, editorial portrait, and SFX makeup photography. His work has been featured in MakeUp Artist Magazine and IMATS, as well as billboard and print ads for agencies like Deutsch. Seth is a content producer and host on AdoramaTV and has been a speaker at conventions such as ImagingUSA, Photokina, ShutterFest, PhotoPlus, and WPPI. Join host Seth Miranda (@LastXwitness) LIVE on Wednesdays at 11 AM ET from the Event Space at Adorama in NYC for an insider conversation with fellow creators, professionals, industry peers, and more.Thank you to Tenba, Capture One, and Gotham Coffee Roasters for sponsoring this episode ✨https://www.adorama.com/brands/Tenbahttps://www.adorama.com/brands/Capture-Onehttps://www.gothamroasters.com/SUBSCRIBE AND BE PART OF THE ADORAMA FAMILY: ➥ https://www.youtube.com/user/adoramaTV __________________________________Be the first to shop our great deals and sales by signing up for emails from Adorama!https://www.adorama.com/MyAccount/Login✘ GEAR USED:Capture One Pro, Digital Perpetual License, Downloadhttps://www.adorama.com/capture-one-pro-digital-perpetual-license-download-photo-editing-software/p/coprodpLVNA Digital RINCON X Limited Edition 32.8' USB-C Straight to Right Angle Directional Tether Cable, Hyper Bluehttps://www.adorama.com/lvna-digital-rincon-x-32-8-ft-usb-c-tether-cable/p/lynarin03Apple MacBook Pro 14", Early 2026 Silver M5 Pro 15-Core CPU/16-Core GPU 24GB 1TB Standard Display 70W Adapterhttps://www.adorama.com/apple-macbook-pro-14-inch-early-2026-m5-chip/p/acmgdn4llaTether Tools AeroTrac Workstation Systemhttps://www.adorama.com/tether-tools-aerotrac-workstation-system-mounting-hardware/p/ttatwsTether Tools AeroTrac Workstation Ultimate Tethering Kithttps://www.adorama.com/tether-tools-aerotrac-workstation-ultimate-tethering-kit-laptop-stand/p/ttutkatEizo CG2700S 27" 16:9 WQHD ColorEdge Management IPS LCD LED Monitor, Blackhttps://www.adorama.com/eizo-coloredge-cg2700s-27-inch-wqhd-ips-monitor-black/p/eicg2700sbkApple iPad Pro 13" with M5 Chip, Late 2025 Space Black 256GB Wi-Fi Standard Glasshttps://www.adorama.com/apple-ipad-pro-13-inch-m5-chip-late-2025-wifi-cellular/p/acmdyj4llaAccsoon PowerCage Pro II for 12.9" iPad Prohttps://www.adorama.com/accsoon-powercage-pro-ii-12-9-inch-ipad-pro-mount-cage/p/acpwrcgproii#captureone #photoediting #adorama__________________________________ ❐ LET'S GET SOCIAL ❏➥ TikTok https://www.tiktok.com/@adoramanyc➥ Facebook https://www.facebook.com/adorama/ ➥ Instagram https://www.instagram.com/adorama/ ➥ Twitter https://twitter.com/adorama❐ MORE ADORAMA ❏➥ Shop https://www.adorama.com/➥ Blog https://www.adorama.com/alc/➥ Adorama Events https://www.youtube.com/@AdoramaEvents __________________________________More of Rafael OrtaLinkedIn: https://www.linkedin.com/in/rafael-orta/Capture One Website: https://www.captureone.com/__________________________________THANKS SO MUCH FOR LISTENING!