21. Rage bait sells, but at what cost?

What do Sydney Sweeney & American Eagle's 'good jeans' advert and Jojo Siwa's constant rebranding suggest about personal branding, outrage marketing, and the commodification of identity? Is there ever anything harmless about profiting off of anger and outrage? And how does this look in an era of increasing political polarisation, echo chambers and rising intolerance? Let's dive in!  work with me: [email protected] Follow the podcast on Instagram Charli's Instagram, TikTok & Substack Visuals & sources on YouTubeSee omnystudio.com/listener for privacy information.