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Rage bait sells, but at what cost?

EPISODE · Aug 25, 2025 · 39 MIN

Rage bait sells, but at what cost?

from From The Diving Board · host Charli Chats

What do Sydney Sweeney & American Eagle's 'good jeans' advert and Jojo Siwa's constant rebranding suggest about personal branding, outrage marketing, and the commodification of identity? Is there ever anything harmless about profiting off of anger and outrage? And how does this look in an era of increasing political polarisation, echo chambers and rising intolerance? Follow along on ⁠⁠⁠Instagram, ⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠, ⁠⁠⁠YouTube⁠⁠⁠ <3Source list found on YouTube.Business enquiries only: [email protected] omnystudio.com/listener for privacy information.

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Rage bait sells, but at what cost?

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This episode is 39 minutes long.

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This episode was published on August 25, 2025.

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What do Sydney Sweeney & American Eagle's 'good jeans' advert and Jojo Siwa's constant rebranding suggest about personal branding, outrage marketing, and the commodification of identity? Is there ever anything harmless about profiting off of anger...

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