Raise & Exit Podcast: Episode 28 - Why raising funds from family offices isn't a numbers game with Colten Ratz

Most founders don't fail at raising capital because their idea is bad, they fail because they approach the wrong people in the wrong way; when it comes to family offices, fundraising isn't about sending the same pitch to hundreds of email inboxes, it's about understanding who's on the other side of the table, what matters to them, and how they actually make decisions.🎙️ In this episode of The Raise & Exit podcast, we sit down with Colten Ratz, founder of Family Office Factory, to unravel what founders often do wrong when approaching family offices and what really works.🔍 We explore:🤝 Why relationships are more important than presentations🚩 How to spot red flags and fake family offices⏳ Why “patient capital” doesn't mean “slow capital”🧬 How generational wealth redefines timelines, expectations, and decision-making.This conversation is about doing your homework 📚, showing who you are as a person 🙋‍♂️, and building trust long before asking for a check 💼.💬 Now we want to hear your opinion:Have you ever pitched your project to a family office? What surprised you the most?⚠️ In your opinion, what is the biggest mistake founders make when raising funds?🧠 Do you think relationships are more important than traction when raising capital?👇 Leave your comments and join the conversation🎧 Subscribe to Raise & Exit to hear real conversations about fundraising, exits, and the human side of capital.