Raise the Banner: How Video Builds Trust in the Messy Mid-Funnel with Pennant Video Founder, Tim Bradley

In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Tim Bradley, Founder of Pennant Video, a mid-funnel video agency behind some of the most emotionally resonant and strategically sharp videos in B2B.Tim’s story is one of clarity, craft, and conviction. From answering a Craigslist job post in 2011 to building one of the most recognizable creative brands in B2B video today, Tim breaks down how the industry evolved, why video is the most misunderstood medium in the marketing toolkit, and why the “messy middle” of a buyer’s journey is where trust is truly won.Together, Alex and Tim unpack:Why top-of-funnel ads sell the click, but mid-funnel video earns the beliefThe Video Marketing Trifecta: Differentiation, Demonstration, and ValidationHow Anthem, Explainer, and Customer Story videos work together to build momentumWhy care, craft, and creative risk outperform shortcuts and AI-driven samenessHow to use video to strengthen sales, sharpen positioning, and unify a go-to-market engineThe mindset behind Pennant’s powerful tagline: “Raise the Banner”Whether you're a founder, a marketer, a creative, or someone realizing your brand needs to earn trust long before a demo request, this episode will change how you think about video, strategy, and storytelling.