Raise Your Prices or Get Left Behind | Ep 114

If you haven’t raised your prices this year, you’re already behind. Inflation is rising, your costs are climbing, and staying the same doesn’t make you safe — it makes you stuck. In this episode, Cindy breaks down the real math behind pricing, why Alex Hormozi’s 20% rule matters, and how to confidently raise your rates without fear or guilt. She shares stories of brands like Tiffany’s selling $1,500 paperclips, Louis Vuitton’s $2,700 dumbbells, and how these examples prove that people do pay premium prices when they see value. You’ll also hear how Cindy tripled her own pricing (and what happened next), the story of a bookkeeper who lost a client but gained her power back, and the mindset shift that will help you stop undercharging and start building long-term wealth. Because raising your prices isn’t greedy — it’s necessary. This episode will show you how to charge more, keep more, and finally protect your profit like a CEO. Connect with Cindy: ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Recommendations⁠⁠⁠⁠⁠⁠⁠⁠⁠