Raising Capital at Gray Capital

In this special edition of The Gray Report, Griffin Haddad sits down with Blake Pieroni, Senior Manager of Capital Markets at Gray Capital, for a conversation about life behind the scenes of raising capital for multifamily real estate.Blake recently helped close a $22 million equity raise in just 11 days — the fastest in Gray Capital's history — all while adjusting to life with a newborn at home and chasing a sub-6-minute mile.In this episode, Griffin and Blake dig into:💰 What it actually takes to raise capital — and why Gray Capital's approach is intentionally LP-first🏦 How conversations differ with retail investors vs. family offices and RIAs⚠️ A breakdown of Gray Capital's risk mitigation framework: debt structure, market fundamentals, hold duration, and underwriting assumptions📊 Why conservative rent growth and exit cap assumptions matter — and how aggressive underwriting hurt many Sunbelt sponsors🤖 How Gray Capital is using AI to cut costs, build in-house software, and reimagine investor reporting📈 Want access to Gray Capital's next investment opportunity? Visit graycapitalllc.com and sign up for the Investor Portal to get details on our upcoming deal before it goes live.📩 Subscribe to our newsletter and never miss an update on new deals, market insights, and investor education. graycapitalllc.com/newsletter🔔 Subscribe to The Gray Report for weekly breakdowns of multifamily investing, macroeconomic trends, and what's really happening in commercial real estate.#MultifamilyInvesting #CommercialRealEstate #RealEstateInvesting #CapitalMarkets #GrayCapital #PassiveIncome #RealEstateSyndication #TheGrayReport