Raising Finance: How Susannah Cole Secured £8.3 Million & Paid it Back

Raising finance is the bit so many of us get stuck on. We find the deal. We can see the potential. And then we hit the part nobody teaches us. How to actually fund it.For a lot of women that wall feels huge. Asking for money feels uncomfortable. Like we're being pushy, or haven't earned the right to ask yet.This episode is here to change that.In this episode of Girls in Property I'm joined by Susannah Cole, founder of The Good Property Company, who has raised over £8.3 million in private finance and paid every penny back.Her story proves fundraising isn't about being the loudest person in the room. It's about relationships. Because that's the real secret. Raising finance isn't a transaction. It's trust, built slowly through honest conversations and consistently good work.We cover the mindset holding so many women back, then get practical. The three main ways to raise finance. How to attract your very first investor from scratch. How she raised that £8.3 million in three and a half years and managed every relationship without losing credibility.But this isn't just about money. It's about purpose, health, and celebrating every win along the way.If you've ever wanted to raise finance but had no idea where to start, this one is for you. Take the tips, trust yourself, and play to win.How to Get Involved With The Girls in Property  👇 👩 Join our GIP Community 📞 Not sure it's for you? Book your FREE 15 min call 🧠 Find Your First/Next Step in Property with our FREE 3 min Quiz 💵 Book Your 1-1 90 min Flow & Alignment call with AthenaGet In Touch📷Girls in Property Instagram📧 [email protected]