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Raising Prices Sucks. Do It Anyway.

EPISODE · Mar 26, 2018 · 8 MIN

Raising Prices Sucks. Do It Anyway.

from WTF Gym Talk · host Stuart Brauer

In the past year I've coached over 30 gyms through effective price raises. Cancellation rates b/t 3-7%, avg. revenue growth 26% and 100% growth in experience and maturity for the business owner who had a hard time seperating the emotional and rational side of owning a business. This past week - I raised prices on my clients. Not at my gym, but my consulting clients. It sucks. But I realize that even though I'm extremely emotionally attached to them (more than you could imagine), I owe it to my business to put the business in a position to succeed.

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Raising Prices Sucks. Do It Anyway.

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