PODCAST · business
WTF Gym Talk
by Stuart Brauer
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Episodes
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You Have The Wrong Expectations of Your Marketing Efforts
Rarely do I run into a gym owner who is happy with their marketing results when their expectation is gaining more customers I’ve learned that this is mostly due to a few reasons: They never had a successful client acquisition system for a sustained period of time They don't actually know what…
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Owner's Return On Investment When Exiting
There are 4 options if you are thinking about exiting your gym. I consult with many gym owners who choose the option to sell, and assume they will make out with a massive ROI. When we crunch the numbers, the bottom line doesn't play out the way they expected. If exiting your business has been on...
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Set Up Next Year For Success NOW
It's mid summer time. We are more than half way through the year. Are you on pace to hit your annual goals? If you haven't paused to evaluate and recalibrate your annual plan, now is the time. Here are a few things to get you started......
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Multi-Unit Pilates Growth, Challenges and Learning Opportunities w/ JETSET Pilates
Kayla Logue and Benjamin Knight are the powerhouse life and business partners who own and operate the JETSET Pilates studios in the Charlotte, NC area. We sat down to discuss owning two studios in two very different markets, future studio growth, HR/staffing challenges, and industry insights....
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The Micro Details of Macro KPIs | Cancellations
This is part two of a two-part series where I teach gym owners how to monitor macro-level KPIs like leads and prospects but focus on the micro details that we can later compound or avoid to achieve our desired end-state....
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Saving Enough Money To Buy A Building
Want to buy a building but you haven't exactly been great about saving up cash for the down payment? Let's talk. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed.…
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The Micro Details of Macro KPIs | Leads + Prospects
This is part one of a two-part series where I teach gym owners how to monitor macro-level KPIs like leads and prospects but focus on the micro details that we can later compound or avoid to achieve our desired end-state....
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MADabolic Franchisee Sells Locations For Over $6 Million
Corbin Jennings, a MADabolic franchisee with five units in the D.C. metro area. I have had him on the podcast before, but in this instance, he is no longer a MADabolic franchisee, as he has successfully packaged up all five units and sold them for over $6 million. We discuss the ins and outs of...
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Finding The Whitespace
The whitespace is typically discussed in terms of graphic design or art. However, I've come to use it to describe the opportunity to exploit gaps in the marketplace between two or more successful models. In this episode, I'll discuss my thoughts on how to find "whitespace" and give you prime...
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XENOM Gives CrossFit A New Accessible Event To Train For
XENOM™ is the Decathlon of Fitness™, a stadium-scale global competition over 2 days consisting of 10-events that standardizes and scores total human performance on a points based index, creating the first repeatable global benchmark for high performance athletes. Keith Barlow is an impressive…
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Your New HR Policy: Always Be Interviewing
For the average microgym, I typically recommend a rather unique approach to recruiting and interviewing. This approach ensures that you'll always have fresh applicants on deck when unexpected staff turnover occurs....
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Semi Private Training Software w/ Zach Columbia
Zach Columbia and Tim Lyons have long been associated with the semi-private training space, but now they have ventured into a SASS product that allows for a full delivery system for semi-private models looking to grow and scale. https://semiprivatepro.com/...
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Ask Yourself This Before Any Big Business Decision
Next time you have a great idea for the business, ask yourself this question: What Problem Does It Solve? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over…
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Opening Up First Franchise Studio w/ Alpha Fit Club Woodbridge
Liz Wagner and Hannah Sanicola didn’t plan on partnering together to open an Alpha Fit Club franchise studio in Woodbridge, NJ - but like most great plans, the origins are often spontaneous and impromptu. We had the pleasure of working with these two rock stars through The Gym Real Estate Company...
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If It's Not A Fuck Yes, It's A Fuck No
When it comes to signing a commercial real estate lease, there's no room for "I guess it'll work." —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a…
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Converting An Auto Body Shop Into A Gym w/ Industrious Cincinnati
Through The Gym Real Estate Company, I had the pleasure of working with Christian Bonatto, the owner of an Industrious franchise in Cincinnati, Ohio. We were successful in securing an amazing location that was a former auto body shop, with on-site parking, insane visibility, and dual-sided…
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Relocating 800 Member Gym with Pratt Personal Training
Pratt Personal Training's flagship location in Martinsville, New Jersey, had over 800 members and did over $250,000 per month in revenue. The business was operationally sound, but its future at this location was quickly jeopardized when it was forced to relocate. Luckily, James Pratt, the founder...
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Community Needs Communication w/ David Rafuse and Train With Us
If you've ever worked hard to create multiple different social and event-driven opportunities for your clients to come together outside the gym, one of the problems you may have also run into is ensuring that communication is seamless and not overbearing amongst all the other communication that...
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"I Don't Want People To Think I'm A CrossFit Gym!"
Fearful that people are going to confuse who you are and what you do as CrossFit because you have barbells and program high intensity strength training? Let me ease those fears for you...…
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B2B Collabs With Appointment-Based Businesses
If you want B2B collaborations with appointment based businesses to help bring leads in the door, you're going to have to work for it. Let's jam about the strategy... —------------------------------------------------------------------------------------------------------------- I solve problems in...
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The Goal Is To Sell Out
You've reached max capacity at your current location. Your members are on a waitlist to get into class. It's time for a second location, right? Not exactly... —------------------------------------------------------------------------------------------------------------- I solve problems in your...
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R&D Is Critical When Testing Solutions To Business Projects
Have a business problem and you aren’t 100% sold on the solution you've come up with yet? Take it for a test drive first. Let me explain the R&D approach... —------------------------------------------------------------------------------------------------------------- I solve problems in your...
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Pros And Cons: Make Sure You're Considering Both
Your mission to open up your ideal fitness model does not come with an easy button. Use this perspective shift to endure the inevitable cons along the journey —------------------------------------------------------------------------------------------------------------- I solve problems in your...
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Building A 24/7 Open Gym Model w/ Resistance Strength
I've had the pleasure of working with Rob Eschbach on business consulting for his group fitness and individual design model, F13 Performance. The Gym Real Estate Company was able to secure a new building to house F13 and Rob's new open gym concept, Resistance Strength, in Allentown, Pennsylvania....
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I Don't Get Hungover-And Here's How It Has Helped Me In Business
I don't get hungover...and this is what you can take away from that to help you with your business... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a...
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How To Think About Amenities
You may want to add amenities to your open gym model, but should you?? You may want to take this into consideration... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money....
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Vision + Capital + People
If you want your business idea to actually take off, this is what you need... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working...
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The Light Bulb Moment I Knew Open Gym Was Back
Want to know the moment I knew open gym was back? Give this a listen —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym...
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QnA: Stay In My Lease Or Buy A Building?
I'm currently offering 10 minutes of consulting time to simply review the podcast and send me a screenshot of your review. This call came from one of those 10-minute sessions. Enjoy. —------------------------------------------------------------------------------------------------------------- I...
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I’m Pissed At Many Of You And Here’s Why
The lack of self-awareness + work ethic in some owners is astounding. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym...
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The Things None Of Us Are Doing, Is MAYBE The Thing You Need To Be Doing
Stay with me on this one... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to…
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QnA: Should I De-Affiliate From CrossFit??
I'm currently offering 10 minutes of consulting time to simply review the podcast and send me a screenshot of your review. This call came from one of those 10-minute sessions. Enjoy. —------------------------------------------------------------------------------------------------------------- I...
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How To Use Your Gym To Buy A Building
This is from my 2022 presentation at the Gym Accelerator Summit in Nashville, TN. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been...
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Want To Replicate Your Business? Some Food For Thought
Replication (if not corporately owned) becomes a B2B play. That's much different than the B2C world you're living in. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.…
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Annoyed With Your Employees? This Is For You
If you have HR issues consistently, time to take notes. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via...
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Firing Staff Made Easy
This isn't as hard as most owners make it out to be.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via...
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Talking CrossFit w/ Andrew Charlesworth
Andrew Charlesworth is a gym owner and member of CrossFit HQ's Affiliate team. He oversees the affiliate support within the Midwest region of the US and is close to the action when it comes to affiliate growth and affiliate conversations. We caught up on a podcast episode to talk shop. Enjoy.
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Have This Team Assembled Before Searching For A Building To Lease or Buy
You don't want to find the perfect site and not be ready.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners...
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Your Gym's Service Is Not Unique
Your gym probably isn’t unique. Not in the way you think it is. The workout might be slightly different. The coaching might feel different. The culture might feel different. But to the market? You’re probably just another shade of the same color....
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95% Of You Won't Invest In This To Grow Your Business, And That Sucks.
I really hope I'm wrong and that more than 5% of you actually take action on this... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been...
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Oakwell Beer Spa: A Masterclass In Hospitality and Finding The Whi
I sit down with Jessica and Damien Zouaoui, the founders of Oakwell Beer Spa, to unpack how they built one of the most creative hospitality concepts in the country. What started as a simple realization during their travels—that beer spas existed around the world but not in the United…
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What Gym Owners Can Learn From PornHub
Yes, being weirdly into a niche is actually good for business... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym…
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We Have Retention All Wrong
Please stop thinking about retention like this... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via...
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Delivery Conditions In Commercial Real Estate
The condition of the space the landlord delivers to you when you sign your lease is critical in your negotiation efforts... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money....
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Core Values Are A Waste Of Your Time
Do not spend anytime putting together your core values until you listen to this... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been...
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Don't Try To Be The Best. Do This Instead.
If you're trying to be the best gym in your local market, I would recommend this perspective shift... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a...
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If You’re Not Willing To Do This, Don’t Complain About Your Business Problems
This is the bare minimum if you actually want to solve problems in your business... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been...
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Compounding Effects of Cancellations on Referrals
My goal is for you to never view cancellations the same way again.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym...
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How To Negotiate Your Personal Guarantee
If you are signing a lease and the landlord wants you to sign a Personal Guarantee as well, this is for you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For…
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Prepare, Be Practical, Be Patient - Keys To Success
I've had the privilege of working with a particular gym owner, from his concept stage, to his first facility to now going under contract to purchase a building in California for his gym. All with annual revenue of less than $500,000. All with only being in business for less than 6 years. Here's…
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ABOUT THIS SHOW
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
HOSTED BY
Stuart Brauer
CATEGORIES
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Frequently Asked Questions
How many episodes does WTF Gym Talk have?
WTF Gym Talk currently has 1000 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is WTF Gym Talk about?
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
How often does WTF Gym Talk release new episodes?
WTF Gym Talk releases new episodes frequently with a large back catalog of 1000 episodes. Check the episode list for recent publication dates.
Where can I listen to WTF Gym Talk?
You can listen to WTF Gym Talk on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts WTF Gym Talk?
WTF Gym Talk is created and hosted by Stuart Brauer.
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