Raising Rents Won’t Make You Rich—Great Tenants Will

Tenant turnover is one of the biggest hidden costs in multifamily real estate. In this episode, Mark Faris and John Makarewicz reveal why the smartest investors focus on resident retention—and how small changes can drive massive returns. Key Takeaways: ✅ The real cost of tenant turnover and why keeping residents is more profitable than replacing them. ✅ How Faris Capital Partners uses guarantees and thoughtful move-in experiences to boost renewals. ✅ Why strong screening practices are the foundation of a high-performing community. ✅ Creative ways to build community culture that reduce vacancies and create loyal residents. ✅ The most important metrics to track to improve occupancy and NOI. ➡️ Want to learn how we create consistent returns and build long-term value for our investors? Visit ⁠www.fulloutinvesting.com⁠ to explore our 10-step process and check out a sample deal. 💡 Subscribe to the Multifamily Investor Playbook and share this episode with other high-net-worth investors looking to scale smart and invest with impact.