EPISODE · Jul 15, 2019 · 46 MIN
Raja Ganapathy, Co-Founder Spring Marketing Capital & ex-CMO Sequoia Capital India
from The Neon Show · host Siddhartha Ahluwalia
Raja Ganapathy is the Managing Partner and Co-Founder of Spring Marketing Capital, a skin in the game marketing capital firm that partners with founders to offer capital & marketing expertise.Raja has been ex-Chief Marketing Officer of Sequoia Capital India and has delivered some of the biggest marketing campaigns like BYJU'S.Why should you listen to the podcast ?- If you would like to know success story behind the marketing campaigns of Byju, Cars24, Epigamia ?- What power can celebrities bring to your brand ?- How did Byju team and Raja came up with the idea bringing the king of bollywood Shahrukh Khan in Byju marketing campaigns ? - The process that goes behind creating Wow and Viral marketing campaigns- Raja’s journey as a investor in Startups and his 10 year stint in Sequoia India as Chief Marketing Officer - What’s the new term on the block coined by Spring marketing capital. How Raja, Arun, Vineet and their team are creating magic by marrying marketing and capital for young startups.Send us Fan Mail
What this episode covers
Raja Ganapathy is the Managing Partner and Co-Founder of Spring Marketing Capital, a skin in the game marketing capital firm that partners with founders to offer capital & marketing expertise.Raja has been ex-Chief Marketing Officer of Sequoia Capital India and has delivered some of the biggest marketing campaigns like BYJU'S.Why should you listen to the podcast ?- If you would like to know success story behind the marketing campaigns of Byju, Cars24, Epigamia ?- What power can celebritie...
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Raja Ganapathy, Co-Founder Spring Marketing Capital & ex-CMO Sequoia Capital India
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