Rajar’s results for Q2 2024

Welcome to the PRmoment Podcast.This is our quarterly bonus podcast, where we chat about Rajar’s latest results. For those of you who aren’t aware of Rajar - it was established in 1992 and operates the single audience measurement system for the radio industry in the United KingdomRaja publishes the listenership figures each quarter, which is good for insightful for PR, curious about how the public engages with radio and how the market is performingOn the show today, we have Alex Blakemore, senior producer at Markettiers, who will discuss the latest Rajar results for Q2 2024.FIFTY-ONE MILLION PEOPLE!That's the number of people tuning into the radio every single week, according to the latest RAJAR figures released today.These figures cover the period from April to June this year, encompassing a General Election and the start of the summer of sport – no wonder we've been glued to our favourite stations for the latest updates!Commercial radio now reaches over 40 million listeners every week. Diving deeper into the data, Jordan North's debut results for the Capital Breakfast show an impressive increase of more than 250,000 listeners quarter on quarter.Other exciting news is the rise in BBC Local Radio listenership, up from 6,852,000 to 7,046,000 weekly listeners. This growth includes increases for stations like BBC Radio Gloucestershire, BBC Radio Cornwall, BBC Radio London, BBC Radio Guernsey, and BBC Radio Bristol, to name just a few.If you’re listening to this podcast and you’re a senior member of a PR agency team, our subscription training service, PRmoment Leaders, was built for you. It features a new educational syllabus that will help develop and retain your senior team members while preparing them to lead your business and drive future growth.Containing 11 learning and networking elements, the PRmoment Leaders subscription package has been designed to flex around busy teams and individual learning stylesAlso, thanks so much to the PRmoment Podcast sponsors the PRCA.Here is a summary of what Alex and PRmoment editor Elizabeth Howlett discussed:1.30 mins Alex summarises the key insights for this latest quarter of Rajar's results“Another fabulous quarter for radio.”“51 million people are listening to the radio each week…26 hours a week.”3 mins What's behind the increase in radio listening habits?“Commercial radio is winning the race at the moment.”“Global remains the number 1 commercial radio organisation in the UK.”“At Capital's breakfast show, Jordan North has added a quarter of a million listeners”5 mins "People are turning to the radio because it is a trusted platform."“Radio 2 remains the UK’s favourite radio station.”9 mins A discussion about how radio is such an adaptable channel, from smart speakers to in the car.“It comes back to (radio's) relatability.”12 mins Some actionable top tips for PR when thinking about their radio campaign planning.13 mins Alex makes his predictions for radio in Q3 2024.Support the show