Rally On

It’s a big day here at Bootstrapped Web now that Jordan can talk more openly about his newest endeavor: Rally. Brian and Jordan talk about what Rally is, breakdown Rally’s elevator pitch, as well as the steps Jordan has taken up to this point. They also get into a few updates with ZipMessage. Brian talks about the possibility of building a small team and the stigma around hiring a team full of contractors. Are you a freelancer looking for a little work? Are you a marketing specialist? If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here “I’m in the middle of that thing that happens if you post a Twitter thread just at the right time. It’s fun. You have to remember to enjoy the fun days. This is one of those fun days.” – Jordan Powered By the Tweet This PluginTweet This Here are today’s conversation points: Rally and RallyOn.com What does Rally do for customers? What does it mean to go headless? Definition of “Modern brands” What makes Rally different? Enjoying and being in the moment The importance of elevator pitches and headlines Multiple fits and building relationships The next step and roadmap for Rally ZipMessage updates Doing everything yourself vs. building a small team Contractors and freelancers vs. employees The stigma behind hiring overseas Creating your perfect company culture Brian’s marketing talent wishlist: Technical marketer (Google analytics, SEO, etc.) Media producer (podcasting, interviews, etc.) “I’m already all in in terms of hours. But to really go all in, I need a team with me.” – Brian Powered By the Tweet This PluginTweet This Resources: Leave us a message here Rally On Josh Pigford’s Maybe company compensation model Sahil Lavingia on Gumroad’s team model ZipMessage SunriseKPI Productize Audience Ops ProcessKit Carthook As always, thanks for tuning in. Head here to leave a review on iTunes.