Ralph Greene, Former Nike Football & Basketball Sports Marketing Director

Ralph Greene, who spent 21 years at Nike overseeing sports marketing, discusses working on deals for the company with Michael Jordan, Tiger Woods, Kobe Bryant, LeBron James, Dirk Nowitzki and Michael Vick. Greene also discusses how endorsement deals for athletes have changed over the past 2 decades, Brand Jordan vs LeBron James’ business lines, the current amateur basketball and football culture and suggestions for how it needs to change, safety around football and how Tiger Woods grew Nike Golf’s business. Greene also reveals the one non-Nike athlete he wishes he would have had the opportunity to work with while at Nike.  This week’s episode of Sports Business Radio is brought to you by Indochino. Indochino is the world’s largest made to measure menswear company. They make suits and shirts made to your exact measurements for a great fit. This week, Sports Business Radio listeners can get any made to measure, premium Indochino suit for 50% off the regular price. Just go to Indochino.com and enter the code SBR at checkout. Learn more about your ad choices. Visit megaphone.fm/adchoices