Ralph van Dijk on Being Boring in Advertising

If you've spent any time around radio advertising, podcast advertising, or commercial audio production, you've probably come across Ralph van Dijk.As the founder of Eardrum, Ralph has spent more than three decades helping brands create audio that captures attention, changes behaviour, and drives results.We sat down with Ralph to talk about listener psychology, copywriting, voice casting, sonic branding, and why so many audio ads are forgotten the moment they finish.