Rama Theekshidar on AI, Mindset & Global Growth

Chief Digital Officer Rama Theekshidar doesn’t just talk about innovation, he lives it. From growing up in India to studying in France and leading digital strategy in the US, Rama has spent his career turning complexity into clarity and technology into human impact. In this episode of VTEX Live, Rama opens up about his global journey, how immigrant perspective fuels bold leadership, and why true innovation starts with people, not platforms. He breaks down the real role of AI in B2B, why cost-cutting is not a strategy, and what leaders get wrong when chasing the next big thing. If you’ve ever felt like digital transformation was all buzz and no soul, this episode is proof that mindset, not machines, makes the difference.