Ramona Cedeno Built a Firm by Sending One Email to Her Contact List

From Corporate Finance to Fractional CFO: Ramona Cedeno’s Journey Building FiBrickRamona Cedeno, CPA, CFP®, and founder and CEO of FiBrick, shares her path from immigrant daughter to fractional C-suite partner for growth-stage startups. She opens up about leaving corporate stability, building a firm from a single email, and the personal crisis that reshaped her resilience and leadership philosophy.Key Insights You’ll Learn:Founding FiBrick in 2015 with one email and no client listHiring first employee after just six months as a solo practitionerFractional CFO services for companies generating $1M-$10M in revenueCapital readiness as a business lifestyle, not a one-time checklistWhy misaligned financial stories kill otherwise fundable companiesReading financials to find pricing gaps, overspending, and margin compressionCombined CPA and CFP® credentials informing personal wealth planning for ownersWorking with tech, professional services, distributors, and nonprofits nationallyOvercoming fear of public speaking through Toastmasters and continuing educationUsing AI for data analytics, content creation, and client financial analysisRamona’s Key Mentors:Her Mother: Instilled responsibility, leadership by example, and family-first valuesTime Inc. Finance Team: Built foundational accounting and reporting discipline over 10 yearsHandy Leadership: Showed firsthand what founders need most from a financial partnerRebecca (Former Colleague): Encouragement and practical advice that sparked pursuit of public speaking skillsEarly Clients and Referral Network: Taught her that lost clients are replaced by two moreDon’t miss this conversation about building a firm from scratch, what capital readiness really means, and how one immigrant woman turned fear into a platform.Connect with Ramona Cedeno:Website: FiBrick.comLinkedIn: Ramona CedenoTranscript Available: Ramona Cedeno Built a Firm by Sending One Email to Her Contact ListWatch on YouTube: Inspired Stories PodcastOur Website: The Inspired Stories PodcastSpecial Thanks to Anthony Codispoti & AddBack Benefits Agency — Providing innovative employee benefits solutions that improve employee well-being while optimizing your bottom line. Website: addbackbenefits.com