Ramsey Poston on overseeing NASCAR communications in the 2000s

The president of Tuckahoe Strategies and former managing director of communications for NASCAR (from 2004-11) on how his background in politics and living around the country informed his views and communicating with people (1:30); the crossover between politics and sports (3:30); his history in politics (5:00); how the death of an icon brought him into the NASCAR world (7:00); a tense meeting with NASCAR (10:30) ... with an important laugh (12:45); a shift in how NASCAR approached the media (16:00); on making amends with some TV sports networks (18:00); the limitations of a storyline on safety (21:30); how things were virtually the same managing NASCAR's PR during its mid-2000s boom (26:00); what working among the Daytona brain trust was like and learning the history (28:00); being active in the site location and selection process for the NASCAR Hall of Fame (30:30); a 2001 on-track memory that encapsulated the yin and yang of NASCAR (31:30); the PR failure that was the Car of Tomorrow and the role that drivers played in it (33:30); how the dynamics of team, driver and manufacturer councils have had an impact (35:30); striking a balance between legislating driver behavior and staying true to the roots (37:30); a fine that Ramsey wishes never had been issued (38:30); the course correction of “Boys, Have At It” (42:00); two lessons learned about the plight of working with underdog teams (43:45); thoughts on interim NASCAR CEO Jim France (46:00). Visit www.nbcsports.com/nascar and www.nbcsports.com/motors for more NASCAR and motorsports coverage from NBC Sports. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.See omnystudio.com/listener for privacy information.