Ramy Brook Sharp on why the future of the company is DTC, no matter how long the pandemic lasts

Ramy Brook Sharp opened a brand flagship store in Manhattan last fall, before the coronavirus pandemic shut down just about every brick-and-mortar store in New York City -- though since, the company's focus has changed to the company's e-commerce site, of course. Direct-to-consumer was a priority even before the crisis. "That's definitely going to be the future of the company," Brook Sharp said on the Glossy Podcast. "We were going in that direction to begin with, but I think with everything happening, you realize how important that is." Until then, the contemporary fashion company has had to furlough all 45 of its employees. "The hope is that everybody comes back," said Brook Sharp, adding that the company is continuing to cover affected employees' health insurance. "We're not allowed to ask anybody to work; we can't expect people to work," she said, but she's found that "a majority" of her team is working despite that, unpaid. "Most of the people want to see the company succeed and understand that this is a unique time."