RANCH BEAT: We Must Rebuild the American Cattle Herd

Today, Dr. Rich Brazil and Grace Brazil join Keely for a discussion on the future of the U.S. cattle herd, which currently sits at a 75-year low even as consumer demand for beef skyrockets. Health & Human Services Secretary Robert F. Kennedy, Jr. recently made waves with his comments asking ranchers to stop selling cattle and to help rebuild the domestic beef herd. Is this easier said than done? The group discusses. We also talk about how the Trump administration is helping create more demand for beef in the market and more opportunity for beef producers.Dr. Brazil shows how ranchers can use Ranch Vision to examine growth strategies on their unique operations. Consumers will hear a nitty-gritty discussion about the business of ranching, and hear how ranchers manage their beef, the kinds of questions they have to ask when making big decisions for the future, and what creating a ranch business strategy looks like on the ground.Then we wrap up with a myth about the industry debunked and a ranch vet story from Dr. Brazil’s archives!Join us on the next Ranch Beat to hear the truth about the beef industry and insights into Western and rural America you won’t hear anywhere else.Show NotesTutorial on using Ranch Vision to plan a herd growth strategy:Follow Dr. Rich Brazil on Instagram at www.instagram.com/drbrazildvm and Facebook at www.facebook.com/DocBrazilDVM.Follow Grace Brazil on Instagram at www.instagram.com/grace_brazil.Special thanks to Josh Woolwine for creating our intro. Follow Josh at www.instagram.com/hjwoolwine.UNWON is reader-supported. To receive new posts and support independent Western journalism, consider becoming a free or paid subscriber. Get full access to UNWON at www.americaunwon.com/subscribe