Ranch Roots, Rhinestones & Real Life: Carrying Western Culture Through Music with Olivia Harms

“You don’t just clock out of agriculture — it’s a lifestyle.”  In this episode of Farming on Purpose, I sit down with Olivia Harms — a sixth-generation rancher, country-western artist, and self-employed musician balancing life on the ranch with life on the road.  From growing up on a family ranch dating back to 1872, to performing on national television and major rodeo stages, Olivia shares what it really takes to carry Western culture forward while building a creative career. We talk about authenticity in music, advocating for agriculture in urban spaces, navigating burnout, and balancing ranch life, marriage, and a demanding touring schedule.  This episode is a powerful reminder that agriculture and creativity are both lifestyles — not jobs you clock out of — and that staying rooted matters, even when your work takes you far from home.    Key Topics:  Growing up on a sixth-generation ranch and carrying agricultural heritage forward    Using music as a platform to advocate for agriculture and Western culture    Behind-the-scenes realities of national television and music competition shows    Balancing ranch life, marriage, and a self-employed creative career    Burnout, creativity, and reconnecting with what matters most    Writing authentic music rooted in real-life experiences    Advice for dreamers pursuing unconventional or creative careers    LINKS  Follow Olivia Harms and explore her music, tour dates, and merch:  https://www.oliviaharms.com  Follow Olivia on Instagram, Facebook, and TikTok:  @oliviaharmsmusic  Sign up for the 8-Hour Marketing Plan here!  Marketing Routine class, do so here!  Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.  Check out our favorite software tool for online sales: Thrivecart  I may earn affiliate commissions from links on this page.      Other Episodes You May Enjoy:  #120: Finding Where You Belong on the Farm or Ranch – A thoughtful conversation about identity, purpose, and discovering your role within agriculture, especially when your path looks different than expected. Farming on Purpose  #124: Marriage, Parenthood & Building a Business – A real-life look at balancing marriage, family, and entrepreneurship while building a business alongside life in agriculture. Farming on Purpose  #117: Raising Kids, Cows, and Conversations: Paige Dulaney’s Real-Life Look at Ranching, Transition, and Family – Honest stories about family roles, legacy planning, and mixing business with relationships. Farming on Purpose    About the Host of Farming On Purpose, Lexi Wright:  I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.     Connect with me on Instagram, Facebook, and TikTok.