Ranching Tech Summit Unites Tradition and Innovation | Lubbock News

Ranching’s future just got a tech upgrade—thanks to the National Ranching Heritage Center’s first-ever Ranching Technology Summit. From GPS tracking to smart cow collars that act as virtual fences, innovators showcased tools designed to make land and livestock management smarter, easier, and more sustainable. Ranchers from across the country gathered in Lubbock to explore cutting-edge solutions, proving that even traditionalists are warming up to tech when it delivers real value. Executive Director Jim Bret emphasized stewardship and intergenerational continuity, seeing technology as a bridge to keep ranching alive for the next 200 years. With growing interest and a commitment to ongoing education, these summits are becoming vital for the future of America’s ranches. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/b203e22389f7aa69