Rand Fishkin - Building an Email Launch List, SparkToro's Content Strategy and Doing Good in Business

Rand Fishkin is the co-founder of SparkToro, an audience intelligence platform. Here, we dig deep into why he created SparkToro, and how he built his list of beta users ready for launch day. We also talk about his content strategy, why he creates content for conversations instead of algorithms, and a compelling argument for watching Steven Universe.