Rand Fishkin - Digital Marketing Intelligence, from SEO to Audience Research

In this episode, Rand Fishkin and A. Lee Judge discuss digital marketing, SEO, audience research, and more!Rand Fishkin shares his expertise on how to attract the right audience by creating content that converts and shares tools that every marketer should be utilizing for the best ROI.In this episode of the Business of Marketing podcast, Rand Fishkin and I discuss how using specific software tools and research can help marketers create the right content to attract an audience and/or find the right audience to send content to.Conversation points:You went from a Blog, to a Consultant, to a Software Business. So, take us back to 2003 and SEO Moz and tell us about the journey to Spark Toro.Is this still the most popular topic that you are asked to speak about and are there things more important that marketers should be thinking about right now?Can you share with us a couple of the reasons our content strategies may not be working today?What do you think are some of the best ways to determine the impact of long-form content like podcast audio?Tell us more about why SparkToro and/or "this" type of discovery is useful and who is the tool targeted toward?A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional content and achieve their marketing goals.