Rand Fishkin on Building Brand Influence in a Zero-Click ...

What this episode covers

In this episode, Rand Fishkin (co-founder of SparkToro and Moz) joins @Dan Baptiste to unpack major shifts in search-driven discovery, the rise of “zero-click” content, and the hard truths marketers must face in the process: traffic is a vanity metric and attribution is a dead-end.

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Frequently Asked Questions

How long is this episode of Content Disrupted: Bold Takes on Brand Marketing?

This episode is 58 minutes long.

When was this Content Disrupted: Bold Takes on Brand Marketing episode published?

This episode was published on June 12, 2025.

What is this episode about?

In this episode, Rand Fishkin (co-founder of SparkToro and Moz) joins @Dan Baptiste to unpack major shifts in search-driven discovery, the rise of “zero-click” content, and the hard truths marketers must face in the process: traffic is a vanity...

Can I download this Content Disrupted: Bold Takes on Brand Marketing episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.