Rand Fishkin on Building Brand Influence in a Zero-Click World

from Content Disrupted: Bold Takes on Brand Marketing · host Skyword

In this episode, Rand Fishkin (co-founder of SparkToro and Moz) joins @Dan Baptiste to unpack major shifts in search-driven discovery, the rise of “zero-click” content, and the hard truths marketers must face in the process: traffic is a vanity metric and attribution is a dead-end.

Episode metadata supplied by the publisher feed · Published Jun 12, 2025

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Rand Fishkin on Building Brand Influence in a Zero-Click World

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