Randy Hetrick - TRX Founder/CEO, ex-Navy SEAL Special Missions Unit Squadron Commander

You may have caught Randy on How I Built This with Guy Raz. In this interview, we take a different direction and dig into the early experiences that laid the foundation for Randy's future success. Randy is the founder and CEO of TRX, the human performance and training company. After rowing at USC where he studied history and martial arts, he had a 14-year career in the Navy as an officer, SEAL Operator and Squadron Commander of the SEALs Special Missions Unit. Following that, he got his MBA at Stanford's Graduate School of Business where he invented the TRX Suspension Trainer.  I met Randy in the mid 2000s and wrote about him and the TRX suspension trainer for Outside magazine. It struck me as a revolutionary way to train and a hell of a good idea. I ended up leaving journalism to go work for Randy and had a front-row seat as the company skyrocketed from a startup to a global business with over $50 million in annual revenue. TRX gear and training programs are widely used in the military, in gyms, and by pretty much every pro sports team on the planet. If you dig this episode, please share it with a friend, hit subscribe and rate the show. Go to www.choosethehardway.com to sign up for The Hard Way newsletter and get cool stuff worth knowing + updates on new episodes.