Rani Patel on truth, lies, Gen Z, trust and transparency

For this latest MediaCat Magazine podcast our Editor Mike Piggott spoke to Rani Patel. Rani is MD and Founder at CALLING, Adweek Europe Future is Female winner 2021, and Campaign Top 10 Trailblazer 2021, and a returning guest to the pod. They discussed the July theme at the magazine of Truth and Lies, Rani's new agency CALLING, work the agency did for Trans Pride 2023, their Medium blog called CALLING Verses, which explores topics such as Black masculinity, trans pride, and advertising, how and why transparency is so important for brands and businesses, and where Gen Z stands in terms of truth and trust. Useful links and info CALLING was founded in January 2023 by Rani Patel and Josh Tenser, CALLING is a creative collective, invented for a world of change; advertising with a higher calling. CALLING is a different choice for brands seeking a creative partner that reflects the world their audience lives in. By using a fluid, collective model, the CALLING team is designed to constantly reflect changes in culture. Helping brands be seen by their audience — and allowing communities to see themselves in the work those brands produce. Clients include: Dr. Marten’s, Self Space, Inner Circle and Interflora. CALLING VERSES is the writing platform by CALLING — the creative collective for a world of change. Monthly chapters by friends who are heard less often. You can find out more about CALLING on IG and LinkedIn. Rani's first podcast with us: Rani Patel on the fluid identity of Gen Z