Rankin (Photographer, Director and Humanitarian), on being so much more than your labels

What does it mean to be a cultural provocateur? When your mission is to awaken, to communicate, to reveal truth and even to provoke action — all through the art of photography? In this exclusive interview, Holly speaks to Rankin, one of the most influential photographers of our time, renowned for his ability to capture the essence and truth of his subjects rather than simply taking their pictures. And that’s not all…Having worked with everyone from the Queen of England to the Queen of Pop, Rankin is often seen as being a ‘celebrity photographer’. However it’s his ability to seek to leave the world better than he found it — and to to push boundaries as well as conversations — that sets him apart.Rankin speaks to Holly about his rise to fame, why he believes that sometimes, “The best way to be creative, is to be bored” and how he has used his art to help himself and others cope with grief.This episode reveals an intimate portrait of the man behind the lens, and is one that you definitely won’t want to miss.If you enjoyed this episode, we think you’ll love Holly’s Conversation of Inspiration on the nature of creative storytelling with Greg Hoffman, Nike’s former CMO and author of Emotion By Design. Plus for more unfiltered insight, subscribe to Holly’s weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas and topical, 'ungoogleable' business advice.