EPISODE · Jun 6, 2024 · 41 MIN
Ranking The Open Web - E296
from The Big Story
SPO is moving from efficiency to curation to ranking the top 500 publishers. We talk through industry reactions to The Trade Desk's SP500+ product. Plus: Seedtag acquired Beachfront, a deal that's emblematic of multiple trends in CTV, privacy and the rise of contextual.
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Ranking The Open Web - E296
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