RANT: “New” Does Not Replace The Value of Direct Mail

In this passionate hot take, Dan details how nonprofits can be hurt by divesting from direct mail in order to invest in emerging channels. As supporting evidence, he references a landmark case study conducted by the American Cancer Society which shows the negative impacts ACS faced when they quit direct mail acquisition for 18 months. Finally, he calls on direct mail, digital, and emerging vendors to explore collaboration opportunities which could transform fundraising and the non-profit sector - Creating limitless opportunities for both. It’s a rant which is sure to get you thinking regardless of what side of the industry you work on. Show Notes: ACS Case Study http://agitator.thedonorvoice.com/american-cancer-society-flops/