Rapid Retail Questions with Jillian Salinas, Founder of Beach City Coffee & Clara Sieg, Co-Founder of Loonen Water

Send us Fan MailWhat does it really take to be retail ready and land your product on store shelves?In this Retail Readiness Round of Shelf Talks Podcast, we’re bringing you rapid-fire, high-impact insights from two founders actively building and scaling in competitive consumer product categories.First, Jillian Salinas, founder of Beach City Coffee, shares what founders must nail before pitching to retail buyers—from dialing in your value proposition to understanding your numbers inside and out. If you're trying to break into a saturated category like coffee, this is your blueprint for standing out and getting noticed by buyers.Then, Clara Sieg, co-founder and CEO of Loonen Water, delivers sharp, no-fluff truths about what it really means to be “retail ready,” why grit is a non-negotiable founder skill, and how to show up as a brand retailers actually want to partner with.This episode is packed with actionable advice for: Founders preparing for retail buyer meetings  Product-based businesses looking to get into retail stores  Emerging brands navigating retail readiness and scaling distribution  Entrepreneurs building CPG brands in competitive markets You’ll learn: How to define a strong value proposition that wins in saturated categories  What retail buyers actually expect when you pitch your product  Why knowing your numbers can make or break your retail deal  The mindset shift that happens when your product hits shelves  What “retail readiness” truly means beyond just having a great product If you’re serious about getting your product into retail stores, pitching with confidence, and building a brand that thrives on the shelf—this episode is your fast-track playbook. Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaLooking for more? Visit our Linktree for the latest episodes, free resources, retail tips, and ways to connect with the Shelf Talks community.https://linktr.ee/shelftalkspodcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book