Rating the "Sharon Leite (CEO) Era" | The Vitamin Shoppe 22Q3 Update

On August 27, 2018, Sharon Leite officially took over the role of CEO at The Vitamin Shoppe. How has she done in my opinion? Firstly, I'll transport us back in time, so we can get a sense of what was happening at The Vitamin Shoppe when we took over the job. The peak revenue and store count era was in 2016, but cracks quickly began to show at The Vitamin Shoppe (and GNC), as they struggled to compete with Amazon, changing consumer expectations with shopping experiences, and the dissemination of the supplement category. So, when Sharon got hired, things were quickly trending negatively externally but also inside The Vitamin Shoppe…with a customer base that hadn’t grown much in years, lack of innovation culture, poor execution in every department, and an inability to evolve with the swift landscape. This was a wakeup call for change, and I remember that first real earnings conference call where Sharon laid out her plan of action. So, that’s what I’m going to judge her against…did she follow through with her transformation plan or not? Additionally, I will update you on the recent business performance for The Vitamin Shoppe. I'll utilize the 2022 Q3 Franchise Group (NASDAQ: FRG) earnings report and conference call to provide quarterly segment-level financial details for The Vitamin Shoppe. I will also dig deeper into several areas of The Vitamin Shoppe, such as franchising activity and merchandising category trends. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall