Rational marketing in a crisis

from The Marketing Companion · host Mark Schaefer and Brooke Sellas

Mark and Brooke dissect an extraordinary piece of thought leadership from author Martin Lindstrom. Lindstrom creates a data-based view of the likely "new normal" and this episode explores the implications for the new "imbalances" and marketing professionals.

Episode metadata supplied by the publisher feed · Published Jun 22, 2020

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Rational marketing in a crisis

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This episode was published on June 22, 2020.

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