Rats, Dogs, and Purpose: How Wendy Berry Built a Unique Business episode artwork

EPISODE · Apr 22, 2026 · 25 MIN

Rats, Dogs, and Purpose: How Wendy Berry Built a Unique Business

from insPAWed · host insPAWed - Produced by Cyndie Morgan

In this episode of insPAWed, we sit down with Wendy Berry, founder of Ratology, to explore how a real-life challenge led her to build a natural rodent control business.What began with a rat problem on her farm turned into a purpose-driven solution using working dogs as a natural alternative to traditional methods. Wendy recognized the natural instinct in her dogs and encouraged it, leading to a unique and effective approach.Today, Wendy leads a team that provides ratting services for homes, farms, and businesses, helping manage rodent populations while protecting wildlife, including birds of prey that are often harmed by conventional rat poisons.In this conversation with host Cyndie Morgan and her four-legged co-host, Nigel, we explore how unexpected challenges can lead to meaningful work and the impact of choosing more natural solutions.Learn more about Wendy Berry and Ratology:https://www.ratology.comhttps://www.facebook.com/profile.php?id=61556356733793Learn more here: https://cyndiesthoughtmovement.com/inspawedDo you have a story? Apply to share it in the studio.

In this episode of insPAWed, we sit down with Wendy Berry, founder of Ratology, to explore how a real-life challenge led her to build a natural rodent control business.What began with a rat problem on her farm turned into a purpose-driven solution using working dogs as a natural alternative to traditional methods. Wendy recognized the natural instinct in her dogs and encouraged it, leading to a unique and effective approach.Today, Wendy leads a team that provides ratting services for homes, farms, and businesses, helping manage rodent populations while protecting wildlife, including birds of prey that are often harmed by conventional rat poisons.In this conversation with host Cyndie Morgan and her four-legged co-host, Nigel, we explore how unexpected challenges can lead to meaningful work and the impact of choosing more natural solutions.Learn more about Wendy Berry and Ratology:https://www.ratology.comhttps://www.facebook.com/profile.php?id=61556356733793Learn more here: https://cyndiesthoughtmovement.com/inspawedDo you have a story? Apply to share it in the studio.

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Rats, Dogs, and Purpose: How Wendy Berry Built a Unique Business

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This episode was published on April 22, 2026.

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In this episode of insPAWed, we sit down with Wendy Berry, founder of Ratology, to explore how a real-life challenge led her to build a natural rodent control business.What began with a rat problem on her farm turned into a purpose-driven solution...

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