Raul Sanches Baronetti on Connection Over Communication in Modern Marketing

Rupert sits down with Raul Sanches Baronetti, Global Strategy Lead at Publicis Groupe, to discuss why connection—not just communication—is the key to modern marketing. They explore the importance of having a clear point of view, the role of creativity in earning attention, and how brands can better align purpose with real human needs.Raul is a global strategist with a hybrid background across creative, media, and data, known for helping brands navigate complexity through integration and clarity. His career began in Brazil’s dynamic advertising industry before expanding internationally, with experience at agencies including McCann and Dentsu. Having worked across brand building, communications strategy, and digital transformation, he brings a perspective shaped by both cultural insight and technological evolution.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.