Raw data doesn't spark joy

from Standard Deviation Podcast · host Juliana Jackson, Simo Ahava, Johan van de Werken

This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. Sign up to the Simmer Newsletter for the latest news in Technical Marketing. NEW SIMMER COURSE ALERT! - Data Analysis with R - taught by Arben Kqiku Latest content from Simo Ahava Run Server-side Google Tag Manager On Localhost Article Latest content from Juliana Jackson Agent social networks are just a hall of mirrors (subscribe to the newsletter for more amazing content) Mentioned in the episode: Matomo Tag Piper by David Vallejo Walker OS Jason Packer's new book: Google Analytics Alternatives Superweek Analytics Summit Measurecamp Helsinki Connect with Johan: Linkedin GA4BigQuery GA4Dataform This podcast is brought to you by Juliana Jackson and Simo Ahava.  

What this episode covers

In this episode, Juliana and Simo kick things off with a candid conversation about data sovereignty in Europe. Why the EU's reliance on US cloud infrastructure is becoming a real business risk, and what tools and trends are emerging to address it. They also take a look at the AI hype cycle, questioning whether vibe-coded startups and agent-based social networks are genuinely innovative or just noise. Johan van de Werken joins them in this episode to walk through the origin and vision of GA4 Data Form, an open-source project that transforms messy raw GA4 BigQuery exports into clean, analysis-ready tables with minimal SQL knowledge required. Johan shares how the project evolved from a community contribution into a bootstrapped EU-based business, what the free vs. premium tiers offer, and where the roadmap is heading (Google Ads, Search Console, and beyond). Whether you're a marketer just getting started with BigQuery or a seasoned analytics engineer, this episode will change how you think about your data pipeline.

NOW PLAYING

Raw data doesn't spark joy

0:00 52:56

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Shadowwork and The Divine Union Within

Dec 5, 2025 ·50m

You gotta RELEASE to RECIEVE Babes 💁🏽‍♀️

Oct 9, 2025 ·33m

The Manifestation Matrix 👁️

Oct 3, 2025 ·40m

Reclaiming the Divine Feminine Throne as The Crone 👑🖤🌙

Sep 11, 2025 ·31m

Why destiny swap when you can just do this?

Aug 27, 2025 ·39m

One thing is for sure, two are for certain…

Aug 18, 2025 ·54m

Similar Podcasts

Big Old Life: Heather Blackbird interviews people on planet earth. Heather Blackbird loves asking questions. This podcast is a learning experience. Join me, Heather Blackbird, as I talk to people about their lives. Frequency of new episodes is a little all over the place and I'm learning as I go. Big Old Life is a small way of talking about the vastness of life, one person at a time. If you are reading this or found this podcast it's probably because someone you know gave you a link to it. :) Explicit The Sacred +Profane Podcast nephtaragrace The Sacred + Profane Podcast is a provocative conversation dedicated to cementing a better future for all. We specialize in unpacking the nuances of what is considered sacred and profane, particularly focusing on sex, death, and all that pertains to the circle of life. Our aim in focusing on such ”taboo” subject matter is to demystify what is unconscious, bring to light what has been known for centuries as ”the occult,” and empower the rapid transformation that is occurring on the Planet. Explicit Undeniable w/ Braxton Curtis Braxton Curtis The official Podcast of Braxton Curtis.A Father, Husband, and Business Owner just trying to figure it all out. Explicit Bitcoin Gateway Lea meakin Welcome to Bitcoin Gateway, the podcast where we dive deep into the world of Bitcoin, hosted by Lea Meakin. This show is for anyone who’s ever felt overwhelmed by the complex world of cryptocurrencies and wants a simple, straightforward explanation. Each episode, we’ll break down the basics of Bitcoin, explore its history, and discuss its potential impact on the future of finance. Whether you’re a complete beginner or just looking to expand your knowledge, Bitcoin Gateway is here to help you understand Bitcoin, one episode at a time. Explicit

Frequently Asked Questions

How long is this episode of Standard Deviation Podcast?

This episode is 52 minutes long.

When was this Standard Deviation Podcast episode published?

This episode was published on March 8, 2026.

What is this episode about?

Can I download this Standard Deviation Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!