Raw Denim (with David Shuck)

How do you feel about the things that you own? Does your enjoyment for them usually peak right when you purchase them and then slowly fade from there? There’s certainly science to back that up, which is one of the reasons that they say it’s better to spend your money on experiences as opposed to things. But what about things that we own that grow and change, whose ownership becomes a sort of experience in itself? A couple years ago I learned about raw denim and and decided to purchase a pair for myself. Unlike most of my clothes, I was looking forward to what they would look like in a year or two, and every day I wore them brought me more satisfaction that my new jeans were truly becoming MY jeans. The experience that I’ve had with my jeans is something that today’s guest, David Shuck, knows an awful lot about. He is the managing editor of heddels.com, the foremost website for all things raw denim. We’ll discuss denim and the philosophy behind owning things that need to be broken in.