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Raw Magic: Witzi's Granola

Episode 59 of the The Gale Hill Radio Hour podcast, hosted by Kate Jones, titled "Raw Magic: Witzi's Granola" was published on August 16, 2023 and runs 24 minutes.

August 16, 2023 ·24m · The Gale Hill Radio Hour

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Amy Witzigreuter's youngest child was only seven days old when she and her husband learned that their little boy would require a liver transplant before he turned one, and a kidney transplant sometime after that. With his gastrointestinal issues, it soon became clear that he was unable to tolerate many foods, so Amy rose to the challenge of preparing food that he actually could eat and that the rest of the family would enjoy. It took a lot of trial and error and many failures, but Amy kept ...

Amy Witzigreuter's youngest child was only seven days old when she and her husband learned that their little boy would require a liver transplant before he turned one, and a kidney transplant sometime after that.

With his gastrointestinal issues, it soon became clear that he was unable to tolerate many foods, so Amy rose to the challenge of preparing food that he actually could eat and that the rest of the family would enjoy. It took a lot of trial and error and many failures, but Amy kept at it, ultimately creating favorite recipes that were hits with her immediate family and friends and relatives as well.

The biggest hit of all was her granola, a unique and healthful blend of organic nuts, seeds and fruits. Amy uses the same basic recipe today in her line of Witzi's Raw Granola, which is 100 percent plant-based and free of gluten, grain, dairy, corn, sugar alcohols, or added oils.  The nuts are presoaked and dehydrated slowly at low temperatures instead of baked in hot ovens.

She launched the business in 2018 with the mission of providing job skills training to students with autism. In this episode, hear about the lessons Amy learned on the way to becoming an entrepreneur, including perseverance and empathy, and the importance of trusting yourself. 

Her Cleveland, Ohio-based business has grown a lot in its five years of existence. To order one or more of Witzi's seven flavors, visit the company online. Right now, the granola also is available in 60 stores in Northeast Ohio and Columbus.


This is Kate Jones. Thank you for listening to The Gale Hill Radio Hour!

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