Ray Little: The Tech Stack Behind a $38M Roofing Exit

Ray Little founded Perimeter Roofing, scaled it to five offices across four states, and walked away with a $38 million exit. Now he leads Storm Venture Group, a training platform helping roofing companies follow in his footsteps. Brad Parker sits down with Ray to break down the platforms that powered his growth — AccuLynx CRM for managing hundreds of users across multiple states, GroupMe and Slack for keeping culture and lead flow centralized and accountable, GoHighLevel for marketing dashboards and a 12 to 18 month follow-up cycle that closes deals competitors gave up on, and LightSpeed as the actual product he sells — a gym membership model for roofing companies that adds new training every month. Ray also shares why he saw a fragmented "old man roofing" industry and used technology to scale and exit faster than anyone expected. Pull up a chair.