Ray’s Hot Takes | Volume 2

Episode 22 of Raising the Bar with RebuttalPR dives into the headlines—literally. RebuttalPR founder Ray DeLorenzi joins host Hannah Gallagher to share candid takes on where people are actually getting their news today, what counts as “mainstream media,” and why law firms need to understand both local and digital audiences to stay relevant.Ray breaks down why saying “no comment” almost always backfires, how to engage with reporters the right way, and why press release newswires are little more than a money bonfire for law firms. The two also discuss when a firm should take a public stance on political issues, how to maintain consistency across firm social media, and how AI tools can support—not replace—authentic communication.From pitching journalists to surviving the algorithm, this episode is a roadmap for any lawyer looking to build visibility and trust in a noisy media landscape.Want to learn more about Ray and the RebuttalPR team? Visit www.rebuttalpr.com