RC: Personal Investment Builds Trust for Diverse Populations in Clinical Trials with Lilly Bunch, Executive Director at Greater Gift

Improving diversity, inclusion, and equity in underrepresented communities requires a high-touch approach. In this episode, executive director Lilly Bunch talks about how Greater Gift is working hands-on with communities to build trust relationships and increase awareness around clinical research to improve their design and address health disparities in the disease states as a result. She discusses legislative and structural changes that would impact patients’ participation and reimbursement, emphasizing the importance of in-person, one-on-one social work with key influencers when approaching underrepresented communities. Tune in to learn more about the work Greater Gift is doing for diversity and inclusion in clinical research! Click this link to the show notes, transcript, and resources: outcomesrocket.health