RD23: Why Podcast Advertising Works, Dan Schawbel interviews Alex Blumberg and more predictions for 2017

Welcome to episode 23 of the Richard Dally podcast where I bring you a UK perspective on the latest news and developments from the world of podcasting and Internet Radio This week I look at why adverts in podcasts are so effective, I summarise an interview with Gimlet Media Founder, Alex Blumberg, consider how easier availability of streaming might help podcasting and look at more predictions for how podcasting will develop in 2017.   Websites and articles mentioned in the show: http://rainnews.com/insights-on-why-podcast-advertising-works/ http://blog.omnystudio.com/post/156113825967/cash-for-comment-why-do-host-read-podcast-ads https://www.podcastmotor.com/easy-streaming-opens-doors-to-strong-podcast-growth http://www.adnews.com.au/opinion/podcast-predictions-for-2017 http://www.forbes.com/sites/danschawbel/2017/01/24/alex-blumberg-lessons-from-his-transition-from-traditional-to-new-media   The show-notes for this episode are at http://www.richarddally.com/23   Contact me: http://www.richarddally.com Twitter: @richarddally