RD24: The Launch of the British Podcast Awards, Podcasting Challenges in China and Helping Your Podcast Stand Out

Welcome to episode 24 of the Richard Dally podcast where I bring you a UK perspective on the latest news and developments from the world of podcasting and Internet Radio This week I look at the launch of the British Podcast Awards, some of the challenges faced by podcasters in China and three 3 hidden lessons of top podcasts that could help your own podcast stand out.   Websites and articles mentioned in the show: British Podcast Awards launched - https://www.britishpodcastawards.com/blog/2017/2/5/british-podcast-awards-launch Why does Podcasting in China seem to only have a limited appeal? - http://en.yibada.com/articles/190209/20170130/podcasting-china-why-limited-appeal-podcast-economy.htm This Un-American Life: China's Struggling Podcast Industry. What's keeping Western-style podcasts from carving out a mobile entertainment niche in China? –[ http://www.sixthtone.com/news/un-american-life-china's-struggling-podcast-industry Spreaker updates download counting methodology to meet IAB guidelines - http://podcasternews.com/2017/01/31/spreaker-updated-how-it-counts-downloads/?utm_campaign=Revue%20newsletter&utm_medium=Newsletter&utm_source=revue Spreaker Listener Analytics document - http://help.spreaker.com/kb/stats-and-analytics/listener-analytics-introduction PodcastOne and Edison Research project looks at how effective brand advertising is in pod casts - http://rainnews.com/podcastoneedison-study-reveals-effectiveness-of-brand-advertising-in-podcasts/ http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-results-of-networks-brand-lift-studies-conducted-by-edison-research-300405404.html Mark Ramsey discusses radio's lost podcasting opportunity - http://www.markramseymedia.com/2017/02/radios-lost-podcasting-opportunity/ Jay Acunzo, for the Content Marketing Institute, 3 Hidden Lessons Behind Top Podcasts to Help Yours Stand Out - http://contentmarketinginstitute.com/2017/01/lessons-top-podcasts/   The show-notes for this episode are at http://www.richarddally.com/24   Contact me: http://www.richarddally.com Twitter: @richarddally