Re-Air: Expert Secrets: How to WIN at Content Marketing in Supply Chain with Paul-Bernard Jaroslawski of FreightCaviar & ShipperCRM

From time to time, we’ll re-air a previous episode of the show that our newer audience may have missed. During this episode, Santosh is joined by Paul-Bernard Jaroslawski, Co-Founder at FreightCaviar and ShipperCRM. Paul shares his unexpected entry into the freight brokerage industry, his journey through various roles, and the creation of his successful ventures. The discussion highlights the importance of content marketing, particularly using memes and other industry-specific tools to engage the logistics audience. Paul emphasizes consistency in content creation, balancing quality and quantity, and measuring success through engagement metrics. The episode offers valuable insights into building a strong community and driving business success in the logistics sector. Don’t miss it! Highlights from their conversation include:Paul's Background and Journey in Build Freight Caviar (1:05)Experience as a Freight Broker (2:29)Starting New Ventures (5:19)Founding Freight Caviar and ShipperCRM (6:45)Audience Engagement and Product Ideas (8:06)Mentorship and CRM Development (10:51)Pivoting to Shipper Database (12:44)Content Marketing Insights (17:51)Collaboration Dynamics (19:04)Consistency in Content Creation (20:52)The Role of Quantity in Quality (21:58)Importance of Consistent Newsletters (23:56)Measuring Success in Content (25:29)Interesting Advice from Guests (30:41)Desire to Interview Industry Pioneers (32:25)This or That Segment to Close (34:43)Dynamo is a VC firm led by supply chain and mobility specialists that focus on seed-stage, enterprise startups.Find out more at: https://www.dynamo.vc/. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.