EPISODE · Jan 26, 2026 · 18 MIN
【热点新鲜事】霸王茶姬徒手做奶茶，印度奶茶内味儿来了？
from 早点生活
【热点新鲜事】霸王茶姬徒手做奶茶，印度奶茶内味儿来了？说好的年轻化玩梗，咋就触碰了食品安全红线？从低成本流量到口碑反噬，茶饮品牌的自媒体牌怎么打？从单店失范到行业承压，为何受伤的是坚守规范的从业者？从流量焦虑到管理缺位，新茶饮该如何守住发展底线？ 欢迎收听本期播客，聊聊“霸王茶姬事件背后的新茶饮流量与食安博弈” 本音频来自虎嗅音频直播栏目《早点生活》，每个工作日7:30~9:00 ，预约和锁定【虎嗅APP】的视频号、抖音，保持与时代同频。主播：原子 粥粥运营：康康
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【热点新鲜事】霸王茶姬徒手做奶茶，印度奶茶内味儿来了？
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