EPISODE · Aug 5, 2026 · 20 MIN
【热点新鲜事】一只竹知了，怎么把品牌公关逼急了？
from 早点生活
几块钱的童年传统玩具竹知了你玩过嘛？近期竹知了因摇晃发声酷似某发布会名场面，被网友玩梗调侃，大量相关视频被品牌以损害商誉投诉下架，变成全网热议的公关风波。单纯网友玩梗调侃，为什么会被大公司认定为损害商誉、集中投诉下架？品牌面对全网玩梗亚文化，应该如何平衡品牌尊严与公众玩梗的分寸感？欢迎收听本期播客，聊聊“竹知了玩梗风波背后，大企业公关的最大误区”本音频来自虎嗅音频直播栏目《早点生活》每个工作日7:30～9:00，预约和锁定【虎嗅APP】的视频号、抖音，保持与时代同频本期主播：阳仔 原子运营：康康
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【热点新鲜事】一只竹知了，怎么把品牌公关逼急了？
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